Citizens Bank | Credit Card Fixture
As part of Citizens’ launch of its new consumer credit card continuum, I designed an in-branch fixture that encourages customers to engage directly with the new card offerings by pulling them forward. Each card is secured with a security pull. The fixture features graphics that clearly and intuitively highlight the individual benefits of each card. Legal disclaimers are incorporated via a pull tab beneath the top face of the fixture, maintaining a clean, readable design without overcrowding the visual space.
-
Citizens Bank
-
Lead Senior Environments Designer
-
Research, Concept, 3D Modeling & Visualization, Documentation
-
Sketchup, Enscape, Indesign
-
2025
Daisy "Wheel" - Concept 1A
Daisy "Wheel" - Concept 2A
"Take it for a Spin" Concept
Accelerate Your Journey - Concept
The Great Daisy Divide - Concept 1B
The Great Daisy Divide - Concept 2B