Store of the Future

Micro Center’s Store of the Future located in Tustin, CA aimed to elevate the experience of both the associates and customers. The client wanted to reimagine their in-store experience while maintaining accessibility for both tech-savvy and novice customers. Earned a Gold award in the Specialty Store Over 25,000 SF category at the 2023 Shop! Design Awards

Micro Center
Environments Designer
Research, Concept, 3D Modeling & Visualization, Documentation
Tech Bar, Build Your Own, Order Pickup
Sketchup, Photoshop, Indesign
2020 - 2022

Process & Approach

Phase 1: Immersion & Discovery

Micro Center was a unique client because, at the time, they didn’t have existing brand guidelines. Because of that, the team and I spent a lot of time researching and developing two distinct directions for them to choose from. Ultimately, the client chose the maker space direction, which set the tone for the rest of the project.

My Role
Image Collection /Brand Language

Phase 2: Concept Development

After the design direction was chosen, we moved into concept design reimagining the space and how it functions. I was responsible for three departments within the scope: the Tech Bar, Build Your Own, and Order Pickup.

My Role
Concept Design / Space Planning / 3D Modeling / Material Studies

Phase 3: Collaboration & Iteration

The client moved forward with the circuit pattern design and approved the floorplan layout. Next, we brought all of the departments to life using SketchUp and Photoshop, and I was responsible for creating all of the renderings.

My Role
Concept Design / Space Planning / 3D Modeling / Rendering

Collaborators
Allen Plaugh (VP Creative Director), Issac Thomas (Graphic Design)

Phase 4: Design Development & Documentation

In the final stages, I was in charge of documenting all the departments I owned. This included ordering physical material samples and selecting the materials that would make up the fixtures.